Our Story
Häagen-Dazs was born in Reuben’s kitchen, driven by passion and attention to detail.
Today, that spirit lives on in over 800 stores worldwide, where you can enjoy up to 24 flavors in an elegant setting designed to enhance every spoonful.
What makes our stores so unique? An exclusive selection of ice cream creations and beverages, refreshed seasonally and unavailable anywhere else.
We have been sharing our expertise and love for ice cream since 1976.
Today, that spirit lives on in over 800 stores worldwide, where you can enjoy up to 24 flavors in an elegant setting designed to enhance every spoonful.
What makes our stores so unique? An exclusive selection of ice cream creations and beverages, refreshed seasonally and unavailable anywhere else.
We have been sharing our expertise and love for ice cream since 1976.
A unique experience
Our creativity is a legacy from our founder Reuben Mattus, and we have kept it alive for over 60 years. From in-store creations and limited editions to exclusive flavors, our teams are bursting with imagination when it comes to surprising you.
Dedicated To Great Ice Cream
From the age of nine, Reuben Mattus dedicated himself to ice cream, with the sole mission of creating a silky, smooth and creamy texture and flavours that were deserving of an adult’s palate. He married business whizz Rose, and together they launched Häagen-Dazs with three simple flavours: chocolate, vanilla and coffee. Today this has grown to 46 extraordinary flavours (that’s a lot of extraordinary to try). And every step of the way Häagen-Dazs has been driven by a passion for perfection. (It took us a whopping six years to figure out how to make the ultimate strawberry ice cream).
